At Lundblade House, we love a good plan. A strong concept, a tight storyboard—it gives your project structure and clarity. But here’s the truth most marketers overlook: no matter how well you storyboard, the real magic often shows up in the edit.
You can capture beautiful footage. Stunning visuals. Perfect lighting. But the heartbeat of a story? That’s found—and felt—in post-production.
Editing Isn’t Just Cutting
A good edit isn’t about slicing and stitching. It’s about shaping. Breathing. Pacing. Knowing when to hold a moment and when to let it go.
Sometimes, it’s that one offhand laugh between takes, or a quiet glance no one noticed on set. These hidden gems—unplanned, unscripted—often do more to move the narrative than the most polished shot. That’s the power of the edit: it reveals the story you didn’t know you were telling.
Sound Design: The Invisible Force
Sound design adds an emotional layer that viewers don’t just hear—they feel.
- A subtle swoosh to punctuate a moment.
- A low hum beneath a logo reveal.
- A breath, a silence, a shift in tone.
These details work in the background, guiding the viewer’s emotions subconsciously. They’re what transform a flat sequence into a visceral experience.
When Content Feels Off
If your content feels flat or disjointed, don’t rush back to reshoot. Look closer at the edit. Does the rhythm move you? Is there a better story hiding in the footage you didn’t plan? And most importantly—how does it sound?
Editing Magic – A Letter from Ms. Lundblade
Dear Fellow Storytellers,
There’s something I’ve been thinking about lately—something that hits me every time I sit down in the edit bay:
You can plan. You can storyboard. You can map out every moment down to the second. But then—there’s a look. A breath. A laugh that wasn’t in the script. And suddenly, that’s the story.
It’s funny how often the most powerful moments are the ones we never planned. Editing has taught me that storytelling is just as much about discovery as it is about design. That flow you’re chasing? It might not live in the shot list—it might be hiding between takes, waiting for someone with a quiet enough eye (and ear) to notice it.
So if you ever find yourself stuck—frustrated that a piece of content just isn’t landing—don’t scrap the footage. Sit with it. Listen to it. Experiment with it. Open your eyes and let the unexpected moments rise to the surface.
That’s where the heartbeat lives.
With creativity, Ms. Lundblade
The Bottom Line
Storyboards are a great guide—but editing is where the story finds its soul.
So next time, before you reshoot… recut. And always—always—check the sound.