Introduction:
Customer testimonial videos can be incredibly powerful – but only if they feel genuine. Many companies wonder: should we script what our clients say on camera, or just let them speak candidly? It’s a valid question. A testimonial that sounds like a natural conversation will always resonate better than one that feels rehearsed. In fact, viewers are quick to sense when something is overly scripted. An unscripted, heartfelt testimonial that “sounds like a friend” will engage your audience far more – authenticity is a real scroll-stopper in a world full of polished ads[1]. At Lundblade House Productions, we’ve seen firsthand that real words from real customers have real impact. In this article, we’ll explore why authenticity matters, the pitfalls of over-scripting, and how to get truly genuine testimonials on video.
Why Authentic Testimonials Matter
In an era where consumers are inundated with marketing, authenticity stands out. People trust real customer experiences more than slick slogans. Consider that 79% of people have watched testimonial videos to learn more about a company or its products[2]. Why? Because a good testimonial video isn’t just a promo – it’s social proof and storytelling rolled into one. When a satisfied client speaks sincerely about your business, it humanizes your brand and builds trust. Viewers can connect with the emotions and honest perspective of someone “like them.” These videos highlight real-world benefits in a personal, unscripted way – which is far more persuasive than traditional advertising[3]. In short, authentic testimonials provide relatable insights and an emotional connection that can be the difference between gaining a loyal customer and losing one[4].
On the flip side, a phony-feeling testimonial can do more harm than good. If a testimonial seems staged or insincere, viewers may dismiss it (and your company’s credibility). That’s why authenticity isn’t just a nice-to-have – it’s essential. A genuine recommendation from a real customer, with all the unscripted enthusiasm and detail that comes with it, carries far more weight than a scripted soundbite. People want to hear real stories and see real faces, not actors reciting lines. An authentic testimonial video feels like advice from a peer, making potential clients think “if it worked for them, maybe it will work for me too.” In essence, authentic testimonials build confidence and answer doubts in a way no generic ad can.
The Pitfalls of Scripted Testimonials
It’s understandable to want some control over what’s said in a testimonial – after all, you have key messages you’d love every customer to mention. However, over-scripting a testimonial often backfires. Unless your customer is a trained actor, reading from a script will likely make them come across as “wooden, stiff and inauthentic.”[5] Most people are already a bit nervous in front of a camera; adding a word-for-word script on top of that makes the process even more intimidating. We’ve seen even eloquent executives struggle when trying to memorize lines. Instead of speaking naturally about what they know, they start focusing on the exact words – and it shows. In one expert’s experience, high-level folks who normally talk about their business with ease can suddenly need ten takes just to get through a scripted introduction[6]. All that effort, and the result still feels forced.
Scripting every word can also suck the life out of the conversation. Say your customer brings up an unexpected but awesome point during the interview – something you didn’t even think to ask, but could make a great story. If you’re chained to a script, you might gloss over it and “stick to the next question,” missing that golden nugget[7]. Rigid scripts don’t leave room for these natural, impactful moments. Conversations are fluid; a strict script is not. The irony is that by trying to control the message too much, you often end up with a less compelling message.
Perhaps most importantly, audiences can tell when a testimonial is scripted. The more scripted a response seems, the less credibility it builds for your brand[8]. Viewers pick up on subtle cues – the unnatural phrasing, the halting delivery, the lack of genuine emotion. Often, they can literally see the person’s eyes shifting as they recall memorized lines or (worse) read off a teleprompter. As a result, what should feel like an honest endorsement starts to feel like an infomercial. You immediately lose the possibility of viewers making an emotional connection with the story, because they realize “this isn’t really their words.”[9] It undermines trust. One video marketing veteran put it plainly: using a strict script tends to produce “robotic and stale” testimonials[10] – exactly what you don’t want.
Finally, forcing customers to stick to a script can turn the testimonial experience into a chore for them as well. It often takes longer (lots of retakes to “get it right”), which can try a person’s patience[11]. We want our clients or customers to have a great experience giving a testimonial. If it’s painfully tedious, they may be reluctant to do it again in the future[12]. In contrast, when the interview feels like a friendly chat, people often say more great things in the same amount of time, and they leave the experience feeling positive about helping you out.
Bottom line: A tightly scripted testimonial might hit specific talking points, but it will likely miss the mark with authenticity. You risk ending up with a video that viewers don’t trust (and that your poor interviewee never wants to repeat). So, how do we avoid those pitfalls while still guiding the conversation? That’s where a balanced approach comes in.
How to Capture Authentic Testimonial Videos (Our Best Practices)
The good news is you can steer a testimonial in the right direction without handing someone a script. The goal is to create a scenario where your customer feels comfortable speaking from the heart, while you gently guide them to touch on key points. At Lundblade House Productions, we’ve refined a process to do exactly that. Here are our top tips for capturing testimonials that are genuine, engaging, and on-message:
- Choose the Right Person: An authentic testimonial starts with the person on camera. Whenever possible, select a customer who is enthusiastic about your product or service and representative of your target audience. They should honestly have a positive story to tell. Also, make sure they’re willing to do it – never force someone who isn’t keen on being filmed[13][14]. A camera-shy or reluctant individual might freeze up or deliver flat responses. Look for someone who can speak to specific benefits, isn’t extremely anxious, and ideally is somewhat articulate. (They don’t need to be a polished speaker – sometimes a little quirkiness is endearing – but if they truly hate public speaking, they might not be your best choice.) By carefully vetting and inviting the right “storyteller,” you set the stage for a compelling, credible testimonial from the get-go.
- Do a Friendly Pre-Interview (but Don’t Over-Prep): Before any cameras roll, have a casual chat with your customer (by phone or in person). The idea is to build rapport and give them a sense of what you’ll discuss, without rehearsing exact answers. In our experience, a brief pre-interview accomplishes two things: it makes the person more comfortable with you (so they’re not meeting the interviewer for the first time on a busy set), and it lets you discover interesting angles or anecdotes in their story. However, avoid the temptation to coach them with a script or detailed questions ahead of time. If you hand someone a list of questions days in advance, many people will over-analyze and even get anxious worrying about phrasing everything “perfectly”[15]. As one production expert advises, have a conversation beforehand but don’t give them the exact questions or try to dictate their words[16]. Over-prepping can lead to stiff, rehearsed answers. Instead, keep the pre-interview light: confirm the general topics (“We’d love to have you describe how you’re using our product, maybe mention how it solved your problem with X, and the results you’ve seen.”), and encourage them that the on-camera part will be just like this informal chat. The goal is to put them at ease and get them thinking of their story, not to have them memorize lines.
- Use Prompts & Open-Ended Questions (Not Scripts): When it’s time for the interview, ditch the script and come armed with open-ended questions. A conversational interview style will yield far more authentic testimony than reading a written testimonial off a page. Prepare a framework of questions that guide the customer to the topics you want to cover. We often start with broad, easy questions like “Tell me how you started using [our product/service].” or “What was the problem you needed to solve?” These kinds of prompts let the person answer in their own words (there’s no “wrong” answer) and help them relax into telling their story[17][18]. From there, you can ask more specific follow-ups: “What results have you seen so far?”, “How has this made your job easier?”, or “Can you share an example of a success you had after working with us?” By starting broad then drilling down, you cover the important points without forcing a script. Crucially, listen to their answers and be ready to ask unscripted follow-ups if they mention something intriguing. This flexible Q&A approach ensures the testimonial hits key themes but still feels like a genuine conversation, because it is one. (Bonus: using open questions means you won’t need to ask many – a few good prompts can spark lengthy, usable responses[19].) Have a loose list, but be prepared to go slightly off-list if the conversation naturally heads toward a compelling story or detail.
- Create a Comfortable Environment: The setting and vibe of the shoot make a huge difference in how authentic your testimonial will be. On the day, do everything you can to put the interviewee at ease. Start by choosing a quiet, familiar location if possible – for example, their office, storefront, or a space where they feel “at home.” A sterile studio with big lights can be intimidating; a more natural environment can help them act like themselves. Next, keep the atmosphere friendly and low-pressure. Greet them warmly, chat a bit before sticking a camera in their face. We often spend the first few minutes just making small talk, not only to check audio levels but to get them comfortable talking while the camera is there. Limit the number of people on set to only those who need to be there – a huge crew or an audience of observers can make someone self-conscious. During the interview, treat it like a conversation. Encourage them that there’s no rush and no such thing as a “bad” answer. If they stumble over words or lose their train of thought, no problem: reassure them we can do another take, or that it can be fixed in editing. (Truly, mistakes do not ruin anything – remind them that “we have plenty of time and we can always edit, so just relax and speak from the heart.”) One pro tip: try not to cut them off or correct them mid-sentence. If something isn’t going as desired, let the interviewee finish their thought, then gently rephrase the question or prompt them to elaborate differently. Interrupting can startle or discourage them[20]. By keeping the mood positive and stress-free, you allow the person’s real personality and passion to shine through on camera.
- Encourage Genuine Emotion & “Real Talk”: The best testimonials often have a bit of emotion or personal flavor – that’s what makes them memorable. Encourage your interviewee to speak in their own voice, as if talking to a friend. If you sense they’re falling into overly formal or “corporate” language, you can coach them lightly by saying something like, “This is great – now, how would you explain that to a good friend over coffee?” Sometimes we even pose a scenario: “Imagine you’re telling a colleague about this at happy hour – how would you say it?” This kind of direction can snap someone out of “presentation mode” and into a more natural storytelling mode. Don’t be afraid to let them show emotion, too. If they are excited, let that excitement come through; if they say something that made them happy or relieved, it’s okay if they smile or laugh on camera – those moments make the testimonial feel human. Similarly, a touch of nerves (a small sigh, a laugh at themselves, etc.) isn’t the end of the world; it can actually make them more relatable. Authenticity trumps perfection. We often remind clients that it’s fine if they phrase something differently or add a personal anecdote – that’s exactly what makes the testimonial real. In fact, viewers prefer honesty and genuine storytelling over a flawless delivery[21]. Let the conversation flow, even if it includes some “ums” and pauses. Flaws can be edited, but a fake tone cannot. By giving your subject permission to be themselves, you’ll capture the sincere moments that really resonate. (And remember, if their first answer to a question wasn’t clear or complete, you can ask it in a different way later in the interview. Often, after warming up, people give even better answers the second time around.)
- Edit with a Light Touch to Refine the Story: After the filming is done, you’ll likely have a decent amount of raw footage – now it’s time to shape it into a compelling final video. Good editing is where you ensure the testimonial is concise and impactful without losing authenticity. First, trim the fluff: cut out long-winded tangents, repeated points, or any moments where the speaker went way off-topic (it happens!). Aim to keep the final video around 1–3 minutes long, as that tends to be the sweet spot for audience engagement[22]. Within that timeframe, focus on the most powerful statements and meaningful details the person shared. It’s amazing how much a well-edited 2-minute video can convey. Next, clean up obvious distractions – we typically remove excessive “um,” “uh,” and awkward dead air, so the testimonial flows nicely. This editing polish helps the speaker sound as clear and confident on the video as they truly are about their story. Importantly, do not twist their words or take things out of context. Editing should clarify their message, not manufacture a new one. Maintain the genuine sentiment and wording as much as possible (we’re editing with the storyteller, not against them). The end result should feel like a natural, if more focused, version of what they said. When done right, the viewer won’t even notice the editing; they’ll just hear a coherent, authentic testimonial. One advantage of this process: you can often create multiple versions – perhaps a full-length cut for your website and a 30-second social media cut with the juiciest quote. But whether long or short, keep it real. The testimonial should still sound like it came straight from the customer’s heart, not from a marketing team’s pen.
By following these practices – choosing a great customer, prepping them without scripting, asking the right questions, fostering a relaxed setting, and editing wisely – you’ll end up with testimonial videos that both you and your featured customers can be proud of. They’ll feel real (because they are!), yet they’ll also hit the key points that matter to your audience.
Authentic Testimonials in Action: Examples Across Industries
Every business can benefit from authentic customer testimonials, but the approach might look a little different depending on your industry. Here are a few examples of how genuine video testimonials make an impact in various sectors:
- Nonprofits & Causes: Heartfelt, candid stories from people your organization has helped can inspire viewers to support your cause. For example, a nonprofit might film a beneficiary sharing their experience in their own words – the raw emotion and sincerity can move donors in ways a polished PSA cannot. In fact, 57% of people who watch nonprofit videos go on to make a donation[23]. Donors don’t need high-budget production values; they actually prefer an authentic, down-to-earth video that highlights real impact over something overly scripted or flashy[24]. Showing genuine gratitude or transformation on camera builds trust and drives action for nonprofits.
- Small Businesses: A local business thrives on trust and word-of-mouth. An unscripted testimonial from a happy customer can make your small business feel approachable and credible. For instance, a patron of a family-owned restaurant talking warmly about how the staff went above and beyond for them will resonate with the community. These real stories set you apart from big-box competitors. Even without a big marketing budget, a sincere customer endorsement (captured on video) can create an emotional connection with potential customers. It shows that real people in your town love your product or service – and nothing is more convincing than that.
- Real Estate: In real estate, referrals and trust are everything. Imagine a short video of a first-time homebuyer, on their new front porch, describing how their real estate agent made the process easy and stress-free. If their excitement is genuine, viewers considering that agent will feel it. A candid testimonial like “we found our dream home and it was thanks to Agent X’s guidance” carries weight. Future clients will think, “I want that experience too.” Authentic client testimonials help agents and realtors build credibility with prospects who need to know they’re in good hands for such a major life decision.
- Healthcare Services: Healthcare marketing is about trust and empathy. A testimonial from a patient, or even a staff member, will only be effective if it comes across as authentic and compassionate. For example, a patient sharing how a clinic’s attentive care improved their outcome, speaking honestly and maybe even emotionally, can reassure others who are nervous about seeking treatment. Because healthcare decisions are very personal, viewers are attuned to sincerity. An unscripted patient story (told in the patient’s own heartfelt words) can do more to build confidence in a hospital or practice than any scripted brochure language. It says, “We care, and here’s proof from someone who experienced it.”
- B2B & Industrial: In industrial, technical, or B2B sectors, audiences appreciate a no-nonsense, real account of results. A polished commercial might be met with skepticism, but a frank testimonial from a peer company can break through. Think of a manufacturing plant manager on video, casually explaining how your service solved a problem on their assembly line. If they mention numbers or concrete improvements (in their own sincere tone), it adds huge credibility. Business viewers don’t want hype – they want authenticity and facts. A candid testimonial from a client in the same industry provides both. It shows that your solution works in the real world, for real businesses. Even if the speaker isn’t glossy or camera-perfect, their genuine endorsement in plain language can carry tremendous weight with decision-makers looking for trustworthy partners.
No matter the industry, the common thread is authenticity. Tailor the setting and tone to your audience, but always let genuine voices shine. A startup founder’s excited testimonial, a nonprofit beneficiary’s grateful story, a homeowner’s relief, a patient’s praise, an engineer’s endorsement – each hits home when it’s real. By capturing those authentic moments on video, you create marketing assets that speak with your audience, not at them.
(And remember, if you’re a marketing agency or creative partner facilitating these testimonials, the same rules apply – helping your client’s customer be authentic will make the final video a success for everyone.)
Conclusion
At the end of the day, the most powerful testimonial videos feel like real conversations. Scripting vs. candid isn’t a black-and-white choice – it’s about finding the right balance. You want your customer to cover relevant points, but in their voice, not a script written for them. By avoiding rigid scripts and focusing on genuine interactions, you’ll capture testimonials that truly connect. The people on camera will come across as authentic and relatable – and viewers will trust what they’re saying.
When future customers watch these videos, they’ll hear the honesty and enthusiasm in each story. That’s what motivates someone to reach out to you – the feeling that “this is a real person who had a great experience, and I want the same.” Real words have real impact. If you need help telling your clients’ stories on video, Lundblade House Productions is here to help. We specialize in interview-driven videos and know how to put people at ease, so their authentic stories shine through on camera. Let’s capture the real magic that happens when your customers speak from the heart – no stiff scripts required. (Ready to get started? Contact us and let’s chat!)
FAQs
Should we script our testimonial videos or let them be candid?
Always lean toward authenticity. It’s best not to script your testimonial videos word-for-word. When people speak naturally, the testimonial comes across as genuine and believable. A scripted testimonial, on the other hand, can feel robotic or “stiff,” which hurts credibility. Instead of giving your customer a script to memorize, prompt them with open questions and let them describe their experience in their own words. You’ll still guide the key points, but the wording and emotion will be real – and viewers will trust it more.
How should we prepare someone for a video testimonial?
The goal is to make them comfortable and confident, not to have them rehearse a script. Before the shoot, have a friendly chat (a short pre-interview) to build rapport and let them know the general topics you’ll cover. For example, you might tell them, “We’ll probably talk about how you started using our service, what problem it solved for you, and the results you’ve seen.” Do not give them a full script or a list of exact questions to practice. Over-preparing in that way can make them nervous or overly scripted. Reassure them that on filming day, it will be a casual conversation. If they’re particularly anxious, encourage them to think about some of their thoughts or favorite aspects beforehand – but emphasize that there’s no perfect answer expected. The key is to come in relaxed and be themselves. Also, advise them to get a good night’s sleep and wear something on camera that they feel good in. Little things like that boost confidence. Overall, preparation is about comfort: you handle the questions and setup, they just bring their personal story.
What questions should we ask during the testimonial interview?
Ask open-ended questions that prompt storytelling and honest responses. Start with broad questions to get them talking, then follow up with more specific ones. For example: “Can you tell us how you first heard about our company?”, “What challenge were you facing before you came to us?”, “How did our solution help you?”, “What changes have you noticed since using our product/service?” and “Would you recommend us to others? Why?”. These kinds of questions encourage the person to share details, feelings, and examples. Avoid yes/no questions (e.g., “Were you satisfied?”) because they shut down the narrative. Instead, use prompts like “Describe…”, “How did you feel when…”, “What was the outcome of…”. Also, consider asking the person to recount a specific moment, like “Tell us about a time our team made an impact on your project,” as this often brings out a compelling anecdote. Finally, one of our favorite wrap-up questions is, “If you were talking to someone considering us, what would you tell them?” – this invites a great summation in their own enthusiastic words. Remember to listen actively; if they mention something interesting, feel free to ask, “Oh, can you elaborate on that?” The best soundbites often come from those unscripted follow-up questions.
How long should a testimonial video be?
In most cases, aim for about 1–3 minutes per testimonial video. That length is long enough to include a meaningful story (and several key points) but short enough to hold viewers’ attention. Around 2 minutes is a common sweet spot. If the content is extremely compelling, you could go a bit longer, but be cautious – online viewers have short attention spans. It’s often better to create a concise edit and, if needed, have an extended version available separately. For example, you might use a 60-90 second cut on social media or your homepage, and have a 3-minute version on a dedicated case study page. The priority is that every second of the video delivers value. It’s far more effective to have a tight, engaging 2-minute video than a 5-minute one with a lot of redundancy. If you find your raw interview ran much longer, that’s fine – you’ll edit it down to the best parts. But as a rule of thumb, keep it brief and impactful. A viewer should finish the video thinking, “Wow, what a great story,” not “That dragged on.”
What if the person on camera gets nervous or makes mistakes?
It’s completely normal for folks to be a bit nervous – don’t worry. If they stumble or mess up a line, it’s not a problem at all. Remind them that this isn’t live; it’s okay to pause, collect their thoughts, or start an answer over. On set, we’ll often say, “Take your time, and if you want to say that again differently, go for it.” We can do multiple takes – and usually the second or third try, once they’ve warmed up, is even better. During the interview, if they say something and then correct themselves, we just continue – the editing process will cut out those little blips. In fact, a good editor can seamlessly remove the “ums,” long pauses, or any off-topic bits later on, so the final video looks smooth. The important thing is that we get their true thoughts and feelings on camera – not that they deliver it perfectly in one go. So, encourage them throughout: nod, smile, let them know when they’ve explained something well. If you notice they’re nervous, take a short break, crack a joke or two, and resume when they’re a bit more relaxed. Sometimes we show them a short playback of a great answer they gave, so they see that they look and sound good – that boosts confidence. Overall, patience and positivity are key. By creating a supportive atmosphere, you’ll help the person get comfortable. And once they forget about the camera and start chatting, you’ll capture the authentic testimonial you’re looking for. Any minor mistakes can be fixed in post-production – genuine enthusiasm can’t be faked, so that’s what we focus on bringing out.
Sources
- Vocal Video (Steve Norall, 2024) – “Throw Away Your Testimonial Video Script (And Use This Process Instead)”. Explains that using a rigid script makes testimonials sound robotic and stale, causing viewers to lose emotional connection. Recommends using open-ended questions to prompt authentic, trustworthy responses[10][9].
- Blare Media (Blake Barnett, 2025) – “5 Secrets to Irresistible Testimonial Videos”. Emphasizes authenticity in testimonial videos. Notes that testimonial stories told in a personal, unscripted way are far more persuasive than traditional ads, humanizing your brand and building trust through real experiences[3]. Also advises keeping testimonial videos concise (1–3 minutes) for maximum impact[22].
- The Customer Story (Jacob, 2024) – “Why Scripts Don’t Make Testimonial Videos Better”. Lists five reasons to avoid scripting customer testimonials. For example, non-actors often appear wooden and inauthentic when following a script; they focus on memorizing lines rather than speaking naturally[5]. Scripting can also cause you to miss unexpected but valuable comments, as sticking to a script means losing conversational “golden nuggets” that arise spontaneously[7].
- SolidLine Media (Blog, 2014) – “Teleprompter vs. Candid Response”. Advises against using teleprompters or scripts for testimonial interviews with regular clients/employees. Highlights that the more scripted a response, the less credible it appears – untrained speakers will look like they’re reading, and viewers will notice (diminishing trust)[25]. Recommends candid Q&A style, and assures that mistakes can be edited out to maintain a natural flow[26].
- Umault (Guy Bauer & Tory Merritt, 2021) – “How to Create an Effective Testimonial Video [7 Tips]”. Insights from video producers on getting genuine testimonials. Suggests doing a pre-interview without giving questions in advance – over-prepping or feeding exact lines makes the interviewee sound rehearsed and can kill the “soul” of the testimonial[16][27]. They stress that the first genuine take is often the best, and too much coaching leads to “acting” instead of authentic answers.
- Pennylane Productions (Corporate Video Testimonial Tips, 2016) – Shares practical tips for testimonial interviews. Strongly advises never to script the responses: “The most believable testimonials are not scripted… Viewers can tell when answers are candid vs. scripted and they prefer honesty and genuine storytelling.”[21]. Recommends not giving questions in advance because it causes anxiety and overthinking[15], and encourages a conversational approach (even using tricks like the “happy hour” scenario to help stiff speakers loosen up and talk like themselves).
- Indirap (Video Production Blog, 2025) – “Testimonial Videos vs Case Studies: Which Converts Better?”. Observes that buyers today are “allergic to BS” and respond to the raw voice of a happy customer. A testimonial video that feels candid and unscripted engages the audience by sounding like a peer’s recommendation, making its authenticity a “scroll-stopper” on social feeds[1]. Also cites that 79% of people have watched testimonial videos to learn about a company[2], underlining how common (and important) this content is in marketing.
- Nonprofit Source – Online Giving Stats (2018) – Reports on video’s impact in the nonprofit sector. Notably, 57% of people who watch nonprofit videos go on to make a donation[23]. This stat highlights the power of authentic storytelling in fundraising – real video testimonials from beneficiaries or donors can directly drive charitable contributions.
- Yans Media (Aram Movsisyan, 2025) – “Nonprofit Video Storytelling Guide”. Reinforces that authenticity matters more than flashy production for nonprofits. Modern donors prefer a video that feels authentic (or even a simple animation) over an overly fancy production[24]. Also notes that fundraising campaigns with video raise 55% more funds than those without, showing that genuine video stories significantly boost engagement and recall among audiences.
- Spiel Creative (Blog, n.d.) – “How to Film Customer Testimonials That Feel Authentic, Not Forced” – (Referenced for general guidance). Stresses making interviewees comfortable (through personal outreach and relaxed interview settings) and asking the right questions to elicit real emotion. While not directly cited above, its principles align with our approach: start with the right customer, help them relax, and capture their story in a natural manner (not a stiff performance).
[1] [2] Testimonial Videos vs Case Studies: Which Converts Better In 2025?
https://www.indirap.com/blog/testimonial-videos-vs-case-studies-which-converts-better-in-2025
[3] [4] [22] The 5 Secrets to Creating Irresistible Testimonial Videos That Convert Like Crazy!
https://blaremedia.net/testimonial-videos-that-convert/
[5] [6] [7] [11] [12] Why Scripts Don’t Make Testimonial Videos Better
https://www.thecustomerstory.com/blog/testimonial-video-scripts
[8] [25] [26] Teleprompter Vs Candid Response | SolidLine Media
https://solidlinemedia.com/teleprompter-vs-candid-response/
[9] [10] [17] [18] [19] Throw Away Your Testimonial Video Script (And Use This Process Instead)
https://vocalvideo.com/resources/testimonial-video-script/
[13] [14] [15] [21] Video Testimonial Tips For Any Business | Pennylane
https://plvisuals.com/corporate-video-testimonial-tips/
[16] [20] [27] Umault | How to create an effective testimonial video [7 tips]
https://www.umault.com/insights/make-effective-testimonial-video
[23] Social Media Giving Statistics | Nonprofits Source
https://nonprofitssource.com/online-giving-statistics/social-media/
[24] Missing Donations? Fix It With Nonprofit Video Storytelling (2025)
https://www.yansmedia.com/blog/nonprofit-video-storytelling-complete-guide