Introduction:
Video content has become a cornerstone of modern marketing and communication, and it’s easier than ever to hit record. With a smartphone in every pocket and affordable “prosumer” cameras on the market, many businesses are asking the big question: Can we just film our videos ourselves? Indeed, over half of marketing teams now create videos in-house, while only 14% rely exclusively on outside vendors (the rest use a mix of both)[1]. Going DIY can save money and offer authenticity, but it also comes with limitations in quality and expertise. On the flip side, hiring professional videographers or a video production company delivers top-notch production value – at a cost. How do you decide which route to take for your next project?
The truth is, both DIY and professional video have their place in your strategy. In this guide, we’ll explore when it makes sense to film in-house and when you should call in the experts. By the end, you’ll have a clearer idea of how to strike the right balance (and build trust with your audience by using the right approach for the right occasion). Let’s dive in.
When to DIY: Benefits of In-House Video Production
Filming your own videos can be empowering and cost-effective. Here are scenarios where a DIY approach not only works, but thrives:
- Budget is Minimal or Nonexistent: If you’re a small business or nonprofit with a shoestring budget, hiring a professional crew might simply be out of reach. In that case, it’s far better to DIY with the tools you have than to have no video at all. Small organizations with no real marketing budget should feel free to DIY — you probably can’t afford a pro anyway[2]. Modern smartphones shoot in HD or 4K, and basic editing apps (some even free) can polish the footage. For cash-strapped teams, DIY video is a no-brainer to get content out there.
- Authentic, Informal Content Fits Your Brand: Consider your company culture and audience expectations. Is your brand casual, quirky, or community-oriented? Do customers appreciate a behind-the-scenes look into your day-to-day? If yes, embrace the authenticity of DIY videos. Audiences on social media, in particular, don’t expect every clip to be a Hollywood production. In fact, when it comes to short social posts – Instagram Stories, TikTok videos, quick LinkedIn updates – a raw, unpolished look can feel more genuine and engaging. Viewers often appreciate the raw, authentic vibe of DIY social videos[3], and minor mistakes or shaky camera work won’t bother them. (Some might even find it endearing; it humanizes your brand.) For example, a fun 30-second “day-in-the-life” Instagram reel of your office or a spur-of-the-moment Facebook Live update can absolutely be shot on a phone – no fancy gear required.
- Quick Social Media Posts & Updates: Trending content moves fast. If there’s a new challenge or meme relevant to your industry, you might want to hop on it today, not wait weeks to coordinate a pro shoot. DIY allows for agility – you can film right now. Whether it’s a “meet the team” video, a quick project progress clip from the field, or a company culture snippet (think team birthday shout-outs or behind-the-scenes peeks), doing it in-house makes it easy to capture and share in the moment. Social media audiences have relatively forgiving standards for production quality in these contexts[3]. The content’s timeliness and authenticity matter more than perfect lighting. As one video production expert notes, if it’s a short clip for social channels or a live stream, it’s totally fine to DIY those – viewers aren’t expecting a big production[3].
- You Want Full Creative Control (and Have the Skills): Filming in-house means you call the shots – literally. For companies with internal marketing teams or creative staff who are skilled in video, DIY can be a way to maintain complete creative control. You won’t need to compromise your vision to fit an outside vendor’s style or timeline. For example, if you have a content marketing manager who’s handy with Premiere Pro, you can produce a series of how-to videos exactly the way you want them. Many brands actually foster an in-house “creator” persona (think of a charismatic founder vlogging) which resonates personally with their audience. As long as you have the expertise and bandwidth, DIY gives you the freedom to experiment and craft your message in your voice.
- Certain Types of Content Are Low-Stakes: Not every video your business makes needs cinematic production. Internal videos (like a training video for employees or a brief CEO message for the team) can often be done internally, since they’re for a limited audience and polished branding isn’t the top priority. Similarly, a rough-cut prototype or proof-of-concept video (to brainstorm an idea or get quick feedback) can be shot in-house just to convey the concept, and later you might redo it professionally if needed. Early-stage startups often DIY explainer videos or demos to save cash – getting the idea out is more important than perfection initially.
Why DIY Works (Pros of In-House Video):
The obvious advantage is cost savings. You’re not paying third-party rates, so the only costs are your time and whatever basic equipment you use. DIY videos can indeed be significantly cheaper than professional productions. (To put it in perspective, a professionally made short marketing video can easily run in the thousands or tens of thousands of dollars[4][5] – we’ll talk more about costs later.) By doing it yourself, you avoid those fees. Additionally, DIY can be faster for simple tasks; you eliminate scheduling and coordinating with an outside crew. Got a conference next week and need a quick promo? Grab your phone and film a 60-second invite with your team today.
Another benefit is volume and frequency. Because it’s cheaper and quicker, you can produce more videos more often. This is great for social media algorithms and keeping your content fresh. For example, a small business owner might film a casual vlog every week highlighting new products or answering customer questions – something that wouldn’t be feasible to hire out every time. Casual videos also let your brand’s personality shine through. They come off as personable and unfiltered, which can build a different kind of trust with viewers (especially on platforms like TikTok or Facebook where authenticity often beats corporate polish).
Finally, DIY can be a learning experience. The more you film and edit internally, the more your team’s skills grow. You’ll become better at storytelling, framing shots, and using editing tools. That knowledge can make you a more informed consumer when you do hire professionals (you’ll have a sense of what’s involved, so you can collaborate better). Some companies start DIY, then once they’ve proven video ROI and outgrown their capabilities, they upgrade to professional help – but their DIY stint gave them valuable insights into the video process.
DIY Video Use-Case Examples:
(These illustrate when in-house filming is ideal.)
- Social Media Stories: A Wichita boutique shop owner films an Instagram Story on her iPhone each morning showing a “behind the scenes” look at new arrivals. It’s quick, friendly, and keeps followers engaged. The smartphone quality is more than enough for this ephemeral content.
- Team Culture Snippets: A tech startup records a casual “meet the team” series, introducing one employee per week via a selfie-style video. The informal vibe matches their laid-back company culture (everyone in t-shirts and ping-pong in the background). Customers find it authentic and endearing, not amateurish, because it fits the brand’s personality[6][7].
- Project Updates: An engineering firm wants to document progress on a construction project for internal stakeholders. The site manager uses a handheld camera drone and phone footage to provide monthly update videos. The internal audience cares about the content (what’s done vs. what’s next), not Hollywood visuals, so DIY works great.
- Quick How-To or FAQ Videos: A software company shoots a series of short screencast videos and webcam clips explaining how to use new features. These are for their support knowledge base and social media tips – the information is key, and a basic production is sufficient to get the message across. (They’ll save the big bucks for the polished product launch video later.)
- Nonprofit “Thank You” Messages: A small nonprofit in Kansas records heartfelt thank-you video messages from staff using a simple smartphone setup whenever a milestone is hit (like reaching a fundraising goal). Donors appreciate the timely, genuine gratitude. For these personal touches, fancy production isn’t expected – sincerity matters more.
In all these cases, doing it in-house keeps content authentic, timely, and budget-friendly. However, not all videos should be DIY. There comes a point where stepping up in quality is crucial. As we transition to the next section, remember this insightful rule of thumb from industry research: “Social media videos can be shot in the office on your iPhone, but a product demo or explainer video is likely to require a professional touch.”[8] If the stakes are higher, it’s time to consider the pros.
When to Hire a Pro: Advantages of Professional Video Production
While DIY video has its perks, certain projects simply demand professional quality. Here’s when you should strongly consider hiring a professional videographer or video production team:
- High-Stakes Brand Moments: If the video will represent your brand to a wide public or high-value audience, quality is paramount. This includes brand overview videos, homepage “About Us” videos, major product or service promos, and customer testimonial videos used in sales. In these cases, a subpar video isn’t just harmless fun – it can actively hurt your brand’s perception. Remember, 91% of consumers say that video quality impacts their trust in a brand[9]. Blurry visuals, bad audio, or amateur editing on a customer-facing video send a message that your company may be less professional too. As one marketing expert bluntly put it: If you have an established business with a reputation, why would you put out a subpar DIY video for all your potential customers to see?[10] In other words, your reputation is on the line. When launching something important – be it a new product line or a company story – investing in professional production signals that you take it seriously.
- Key Sales & Marketing Videos: Some videos directly influence revenue, so they need to impress and persuade. For example, an explainer video on your landing page, a case study video shown to prospects, or a sizzle reel for investors should wow the audience. Professional crews bring expertise in storytelling, cinematography, and editing that will make these videos far more compelling. A skilled videographer or agency knows how to engage viewers emotionally and keep their attention – which can translate to conversions. They also ensure technical excellence (sharp imagery, clean sound) that reflects well on your brand. If you’re creating a video as a centerpiece of a marketing campaign or sales funnel, hiring pros will usually deliver a better result, faster[11] than you could achieve on your own.
- Live Events, Conferences, and One-Time Opportunities: When you only get one shot to capture the footage, don’t gamble on DIY. Events like corporate conferences, product launch events, grand openings, or important speeches should be filmed by professionals. A seasoned event videography team will use multiple cameras, proper audio rigs, and have backup equipment on hand to ensure nothing is missed[12]. They can also handle challenges like low light in venues or unpredictable action. For instance, if you’re hosting a big fundraising gala in Wichita and want a highlight video afterward, a professional crew can coordinate to cover crowd reactions, keynote addresses, and b-roll seamlessly. Large-scale event videos often require simultaneous recording from multiple angles, live streaming capabilities, and extensive post-production – all best left to the pros with the experience and manpower to do it right. (It’s worth noting that 89% of marketers believe in-person events are crucial for business goals[12], and capturing those events professionally ensures you maximize their impact beyond the day-of.)
- Complex Projects & Specialized Techniques: Certain types of videos just aren’t feasible as DIY unless you have very niche skills and gear. If your project calls for advanced techniques – say, aerial drone cinematography, animation or visual effects (VFX), green-screen compositing, or high-speed slo-mo footage – you’ll want an expert. Professional production companies come equipped with specialized equipment and trained operators. For example, for a dynamic drone flyover of your facility or a sweeping real estate property tour, a pro with an FAA-certified drone and stabilization gear will produce breathtaking shots that a hobby drone might struggle with. Similarly, high-end projects like TV commercials or mini-documentaries require the kind of polish (and often, scripting and directing talent) that professionals provide[13]. There are times when you need to create marketing videos that just require a pro (or a large team) – such as videos involving special effects, long-form brand storytelling, or anything destined for broadcast[13]. If you envision cinematic visuals or complex storytelling (multiple scenes, actors, etc.), it’s time to call the experts.
- Consistency & Brand Image Needs: If you’re producing a series of videos that need a consistent look and feel (for example, a set of training modules, or a multi-part ad campaign), a pro team can establish a template/style and maintain it across all videos. They have the workflow to ensure consistency in lighting, sound, graphics, and color grading. This is especially important for brand identity – you want every video to reinforce a cohesive image. A piecemeal DIY approach might result in each video looking slightly different (one’s too dark, the next has varying audio levels, etc.). A production company will create a unified professional sheen across your content library. This level of quality directly translates to audience trust: a polished series of videos signals that your business is reliable and detail-oriented. (Given how brand trust can hinge on perceived quality, this is a big deal).
- Time and Resource Constraints: Paradoxically, while DIY seems faster for quick social clips, it can become slower for big projects if you don’t have a lot of experience. Think about editing a 5-minute product demo – a pro editor might finish in a day, whereas an inexperienced in-house person could take a week fumbling through software and revisions. When timelines are tight, bringing in a professional crew can actually save you time. They plan efficiently, shoot faster (because they know exactly what shots are needed), and edit with expertise – delivering a polished video on schedule[14][15]. If you have a firm deadline (e.g. a promo video for an event launch or seasonal campaign), professionals help ensure you won’t be scrambling at the last minute. Moreover, consider opportunity cost: while you or your employees are trying to learn color grading, you’re not focusing on your core job. Hiring pros lets your team stick to what they do best, while the video experts handle the heavy lifting. As one video marketer quipped, a pro “will produce a better video than you, and probably in less time”[11] – because that’s their full-time job. So, if your plate is full or the project is sizable, outsourcing can be the smartest move.
Why Professional Production Rocks (Pros of Hiring Out):
In a word: quality. Professional videographers have spent years mastering lighting, composition, sound design, and editing tricks that elevate a video from okay to amazing. They bring top-tier equipment – cameras that stay crisp in low light, pro lenses for cinematic depth of field, proper studio lighting kits, high-fidelity microphones, and so on – which consumer devices just can’t fully match in many situations[16][17]. For instance, a high-end 4K cinema camera with a skilled operator will yield visuals and color depth far beyond what a basic camcorder or phone can do, especially in challenging conditions (think dim indoor shots or fast action scenes). Similarly, professionals record clear, rich audio (with lavalier or boom mics) which is crucial – viewers will tolerate average video quality but will click away from bad audio within seconds[18]. That alone can make or break your video’s effectiveness.
Professionals also offer expertise in storytelling and editing. A great video isn’t just about clarity; it’s about crafting a narrative or message that resonates. Experienced producers and editors know how to pace a video, where to insert b-roll or graphics, and how to evoke emotion through music and visuals. They can take raw footage and weave it into a compelling story arc that keeps viewers engaged. This often includes advanced post-production: color grading for mood, motion graphics or animations to illustrate points, and sound mixing for an immersive experience[19][20]. The result is a video that not only looks and sounds professional, but effectively communicates your message and drives viewers to action.
Another major advantage is access to a creative team and diverse ideas. When you hire a production company, you’re not just getting a camera operator – you often get a team (director, videographer, audio tech, editor, etc.) who collaborate to make the best product. They can contribute ideas from their past experiences and industry best practices. For example, they might suggest a creative angle or location you hadn’t thought of, or know a tried-and-true format for a testimonial that maximizes impact. This kind of creative partnership can significantly enhance the final video. A professional team’s external perspective might also help align the video better with audience expectations or marketing goals, ensuring it’s not just pretty but effective.
Importantly, professionals bring reliability and efficiency. They’ve done this many times, so they know how to avoid common pitfalls. They’ll have backup gear if something fails, spare batteries and memory cards, and often insurance – meaning your project is safe from technical disasters that could derail a DIY shoot. They also handle the logistics: scheduling shoots, scouting locations, securing permits if needed, and guiding on-screen talent. For example, if you need to film your CEO’s message, a pro will handle the setup (and crucially, make sure the CEO looks and sounds great, perhaps even coaching them through on-camera nerves). This level of project management and assurance is hard to put a price on when the content really matters.
Let’s look at specific scenarios where calling in the experts is wise, many of which mirror the flip side of the DIY examples:
- Company Profile / “About Us” Video: This is often the first video new customers see on your website. It needs to make a strong first impression – polished visuals, clear messaging, emotional connection. A pro team can produce a sleek company story or overview that elevates your brand (with beautiful b-roll, interviews, and narrative flow). If you’re a Wichita-based business looking to expand your reach, a top-quality brand video can help you appear on par with national competitors. Don’t skimp here – hire a pro for any video that sits on your homepage or main landing pages[21].
- Product Demo or Explainer (for a Landing Page or Ad): When you’re introducing a product or service that people need to trust, professional production pays off. A professionally lit and edited product demo video will make your offering look more attractive and credible. This is especially true for tech products, manufacturing processes, or anything where a clear, detailed look is important. Professionals will capture the right angles, close-ups, and have the editing finesse to highlight features with on-screen text or animations. They also ensure the tone and style match your brand – for instance, a healthcare device demo should feel clean and reassuring, something pros know how to achieve through visuals and music. Given that video quality influences trust[9], a high-quality explainer can directly support sales. (It’s worth noting that explainer videos are one of the most popular and effective video types in marketing[22][23], so making them professional is a smart investment.)
- Testimonials and Case Studies: Customer testimonial videos used in sales decks or on your website are powerful – but only if the viewer can focus on the customer’s message without being distracted by bad quality. Hiring a pro ensures your testimonial videos have excellent lighting (making the customer look good), crisp audio (so every word of their praise is heard), and polished editing (so the key soundbites shine). It also takes the pressure off your customer – a professional crew will make them comfortable on camera, ask the right questions, and edit out any awkward bits. The result is a compelling story that actually helps close deals. A DIY testimonial with shaky cam and muffled sound, on the other hand, could undermine the very credibility you’re trying to build. As a guideline, “A testimonial you’re planning to use to close a sale? Hire a pro.”[21]
- Commercials and Ads: Whether it’s a Facebook/YouTube ad or a local TV spot, ads need to grab attention fast and look top-tier. For multi-channel campaign videos, definitely bring in the professionals. They’ll know how to create a narrative that fits a 30-second or 60-second slot and add the creative flair (snappy scripting, dynamic visuals, professional voice-over, etc.) that makes people stop and watch. Also, many ads benefit from advanced techniques like motion graphics, actors, or studio sets – which are beyond the scope of DIY. Even for a smaller market (say, a regional ad in Kansas), a well-produced commercial can set you apart from competitors and make your business look larger than life. This is money well spent when the aim is broad brand awareness or lead generation. As Hackstone Media advises, when it comes to things like broadcast commercials or complex brand films, you’re “better off hiring a creative production house” to do it right[13].
- Major Events & Documentaries: We touched on events earlier – for anything big like a conference highlight reel, a nonprofit gala video, or a documentary-style piece (e.g., a mini-doc about your company’s founding story or a customer success story), pros are highly recommended. They can capture the essence of the event or story with cinematic quality. For instance, suppose your nonprofit in Kansas City wants to create a 5-minute documentary about a person your mission helped, to show at your annual fundraiser. A professional crew can film on location, get high-quality interview footage and b-roll, and edit it into an emotionally moving piece that inspires donations. The stakes are high here – a great story video can literally drive people to act (indeed, 57% of people who watch nonprofit videos go on to donate[24]). It’s wise to entrust such projects to those who do storytelling for a living. They’ll ensure the lighting, composition, and pacing all serve the emotional impact you’re looking for.
- Technical or Safety Videos: If you’re producing training videos, safety orientation videos, or any internal content that has legal or compliance implications, a professional touch can ensure clarity and completeness. For example, a manufacturing plant might need a safety training video for new hires. A professional can help script it concisely, film demonstrations clearly (with proper lighting in the factory), and even add graphics or subtitles for emphasis. The result is a more effective training tool that could literally prevent accidents because employees understand the instructions better. Sometimes DIY training videos miss critical details or have poor audio that leads to miscommunication. Given the importance, it’s better to do it right.
Case in point: Part of working with a professional crew means you’ll have a variety of equipment for unique shots and approaches – think tracking shots, aerial drone footage, ultra slow-motion cameras, and more[25]. You’re not just paying for people, but for an entire production toolbox that comes with them. Professionals also often include pre-production planning (scripting, storyboarding) and post-production polish (color grading, sound mixing, visual effects) as part of their service[26][27], whereas in DIY you’d have to figure all that out yourself. In short, hiring pros buys you expertise, experience, and end-to-end service – from conceptualization to final cut – which can significantly elevate your video’s effectiveness.
Finding the Right Balance (DIY vs. Pro Decision Factors)
Now that we’ve outlined when to DIY and when to go pro, how do you decide for each specific project? Here are key factors and tips to consider when making the call:
1. Purpose and Audience: Start with the why and who. What is the video’s goal, and who will watch it? If the video’s purpose is critical to your marketing or brand image (e.g., driving sales, shaping brand perception) and the audience is external customers or high-level stakeholders, lean towards professional. For purely internal or low-stakes informational videos, DIY might suffice. Also, gauge audience expectations: social media followers might forgive a handheld vibe, but enterprise clients viewing your proposal video will expect polish. Always ask, “If I were the target viewer, would a homemade look affect my response?” If yes, go pro.
2. Budget: Be honest about your budget constraints. Professional video production is a financial investment – but it can also yield high ROI. Get ballpark figures: a simple professional video shoot/edit for a small project might cost a few thousand dollars, whereas a comprehensive corporate video with a full crew could run into tens of thousands. For instance, a basic professional testimonial video campaign can cost around \$30,000–\$40,000 for a series of polished videos[4], and more elaborate productions scale up from there. On the other hand, a scrappy “fastvertising” style production (where you handle some parts in-house and outsource shooting/editing) might be done in the \$10k–\$20k range[5]. If your budget is near-zero, you have your answer – DIY is the only option. If you have some budget, weigh it against the video’s importance. Sometimes it’s worth producing fewer videos but making one or two truly high-quality pieces that move the needle. And if you do hire pros, shop around and get quotes; many production companies (like our own Lundblade House Productions here in Wichita) can tailor solutions to different budget levels or suggest creative ways to achieve your goals cost-effectively.
3. Time & Skills Available: Consider the timeline and your team’s capabilities. Do you (or someone on staff) have video production experience – and time to devote to this project? DIY always sounds free until you factor in the hours spent filming and editing. If your team is already overloaded or lacks video know-how, DIY projects can drag on or result in subpar output. Professionals adhere to deadlines and can dedicate focused time to your video, whereas an internal person might be juggling it with other duties. If the project has a tight deadline or must be delivered on a specific date (like a conference opener video), it’s often safer to hire pros who can guarantee on-time delivery. On the flip side, if the timeline is flexible and your team wants to build their skills, you might use a less critical project as a DIY experiment – just be realistic that learning curves may slow things down. As a rule, if you estimate a DIY project will take “a few days,” mentally double or triple that time; editing and revisions especially tend to take longer than novices expect[28]. If that extended time is still acceptable, DIY could be fine. If not, bring in help.
4. Content Complexity: Analyze how complex the video will be in terms of scripting, shooting, and editing. Will it require multiple locations? Actors or on-camera interviews? Complex animations or graphics? The more moving parts, the more it leans towards needing professionals. A simple talking-head video or a screen recording tutorial – sure, attempt it in-house. But a video with many scenes or technical elements (like syncing audio from multiple sources, integrating slides, etc.) can become a headache without expertise. Multi-camera shoots, for example, demand careful syncing and editing that pros handle routinely. Lighting is another consideration – shooting outdoors in daylight is one thing (nature’s lighting!), but shooting indoors without proper lights often yields grainy, unflattering footage. If your concept can’t be executed well with the gear/skills you have, either simplify the concept or hire pros. Don’t force a highly complex idea into a DIY mold; the result may disappoint.
5. Equipment and Resources: Do an inventory of what you have. A decent DSLR or mirrorless camera, some lapel mics, a tripod, and maybe a couple of LED lights – with those, you can produce reasonably good DIY videos of certain kinds. But if all you have is a smartphone and no microphone or lighting, recognize the limitations. For instance, recording someone speaking in a large room with just the phone’s mic will yield echoey, distant sound (which audiences will hate[18]). You might improve a DIY setup by purchasing or renting mid-level gear – which is a good middle ground if you plan to do a lot of DIY. Many companies successfully film in-house by investing in a basic video kit: a 4K camera, a few lights, a quality microphone, and editing software. If you’re willing to make that investment and learn to use it, you can raise your DIY quality significantly. However, if that’s not feasible, consider outsourcing projects that really need those tools. Also, think about location and environment: do you have a quiet, nice-looking space to film an interview or will you fight noise and clutter? Pros can adapt to various locations (or even suggest studios), whereas DIY might struggle outside of ideal conditions.
6. Frequency of Video Needs: If you plan to produce videos regularly (say, weekly social videos or monthly webinars), you might adopt a hybrid strategy. It could make sense to develop some in-house capability for the frequent, lower-stakes content, and reserve professional help for the big quarterly or annual videos. In fact, this mix is very common – according to recent surveys, about one-third of marketers opt to both make videos in-house and use external teams as needed[1][8]. You don’t have to choose all or nothing. You might, for example, handle all your quick LinkedIn posts and tutorial videos internally, but bring in Lundblade House (😉) for the showcase projects. This also allows you to budget more effectively: the money saved from DIY on smaller pieces can be pooled toward that hero video with the drone shots and special effects.
7. Longevity and Reach of the Video: Think about how long this video will be in use and how many eyes will be on it. A one-off Facebook post that will get buried in a week? Probably not worth a \$5,000 spend. A video that will sit on your homepage or YouTube channel for years and accumulate thousands of views? That’s an argument for professional quality – it’s essentially a long-term ambassador for your brand. Similarly, if you’re running paid ads behind a video to reach a wide audience, the stakes are higher; a poorly made ad can waste ad budget by failing to convert viewers (or worse, giving a bad impression). Match the production value to the video’s intended lifespan and importance. For ephemeral or experimental content, DIY is fine. For cornerstone content, go pro.
8. Personal Comfort and Risk Tolerance: Lastly, consider your own comfort. Are you confident you can produce the video you envision? Some people love the challenge of DIY and are willing to learn from mistakes. Others might find it stressful and worry that a homemade video could turn out embarrassing. If you’re the latter, it might be worth the peace of mind to hire a professional and know that you’ll get a solid result. There’s also the PR aspect – if a DIY video flops publicly (say, gets mocked for poor quality), can your brand take that hit? Generally it’s rare for that to happen unless the content is really off-base, but it’s a thought. A professional partnership can also provide guidance: even if you film some content yourself, you can hire a pro editor to spruce it up. There are shades of gray, like outsourcing editing or consulting with a videographer on your plan. If you’re uneasy, err on the side of caution by involving professionals at least in a consultative role.
By weighing these factors, you can usually arrive at a clear decision. For example: “We need a 3-minute promo for our new service aimed at enterprise clients. It’s crucial for sales (purpose), audience expects high quality, we have a moderate budget, timeline is tight, and we lack internal expertise. Conclusion: hire a pro team.” Or alternatively: “We want to boost our social media with weekly Q&A videos. Purpose is engagement, audience is existing followers (casual), budget is near zero, timeline is ongoing, and we have a team member who’s into video. Conclusion: DIY with our DSLR, maybe get a freelancer to polish the first one as a template.”
Often, a hybrid approach is best. Use DIY where it makes sense – authenticity in daily content, quick updates, saving cost on minor videos – and use professionals when the impact, complexity, or audience calls for it. Adopting both strategies gives you the best of both worlds. In fact, many successful companies do exactly this: they might churn out TikTok-style clips in-house regularly, but when it’s time for the big annual brand film or a high-profile ad campaign, they don’t hesitate to bring in the experts. This way, you’re not overspending on trivial content, but you’re also not settling when it truly counts.
At Lundblade House Productions, we actually encourage this balanced mindset. Our goal isn’t to convince you to use professionals for everything, but to help you identify those pivotal projects where our expertise can make a real difference (and deliver ROI). By being selective and strategic, you’ll build a video content portfolio that ranges from agile, real-time posts to hero pieces – all serving their purpose with the appropriate level of quality.
Conclusion
In the evolving world of video marketing, the question isn’t “DIY or Professional?” – it’s “DIY and Professional – when to use which?” We’ve seen that DIY video production offers affordability, speed, and authenticity. It’s fantastic for informal content, social media engagement, and scenarios where budget is the overriding concern. With basic gear and a creative spirit, in-house teams can produce compelling grassroots content and keep the story going day-to-day.
On the other hand, professional video production brings superior quality, polish, and expertise that can elevate your brand and message to new heights. Seasoned videographers and production companies ensure your high-stakes videos dazzle – with excellent visuals, sound, storytelling, and reliability. These are the videos that make audiences say “wow,” remember your brand, and trust your business. They’re worth the investment when the return could be new customers, stronger brand loyalty, or hitting that fundraising goal.
Ultimately, deciding between DIY and pro comes down to understanding the context of your video project – its purpose, audience, and importance – and being honest about your resources. If you’ve weighed the factors and still aren’t sure, here’s a simple guideline: If the video’s success is critical to your business objectives or brand reputation, err on the side of professional quality. If it’s a low-risk piece of content or an experiment, try it in-house first. You can always upgrade later if needed.
Many companies find a happy middle ground: shoot the quick stuff internally and save the big productions for the pros. For example, here in Wichita and the Kansas City region, we’ve watched our clients thrive by posting regular DIY social videos to keep engagement up, while partnering with us for the flagship projects like corporate showcases and major campaign ads. Not only does this build trust with their audience (because they’re genuine day-to-day and spectacular when it matters), it also maximizes their budget efficiency.
So, DIY vs. Professional isn’t a battle with a single winner – it’s a toolkit. Use each tool when it makes sense. If you do it yourself, commit to learning and improving continually (and don’t forget to mind the lighting and audio!). If you hire a pro, make sure to clearly communicate your vision and goals so they can bring it to life effectively. In some cases, you might even do both: film something in-house and have a professional edit it, merging authenticity with polish.
Your story is worth telling, and telling well. Whether you’re capturing candid moments with a smartphone or orchestrating a cinematic production, what matters is that the video achieves your goal and connects with your audience. Do it justice – in whatever form that takes. And remember, you don’t have to go it alone. When you’re ready for that next level of video magic, a professional team (like ours at Lundblade House Productions) will be excited to collaborate and turn your vision into a visual reality.
Happy filming! 🎥
FAQs
Is DIY video production really cheaper than hiring professionals?
Yes – at least in terms of direct costs. DIY video production can be done with equipment you already own (or minimal purchases), so you’re often paying $0–$500 instead of several thousand dollars. You’re saving on labor fees by using your internal team’s time. For example, hiring even a freelance videographer for a small project might cost a couple of thousand dollars, while doing it yourself might only cost you the price of a decent microphone and your time. However, it’s important to consider indirect costs. Your time has value – hours spent learning video editing or re-shooting shaky footage are hours not spent on other work. Also, a poorly executed DIY video can have an opportunity cost if it fails to achieve its purpose (e.g. a bland DIY marketing video might not attract customers, whereas a polished one might). Generally, small social videos are far cheaper to DIY. But for something like a commercial-quality brand video, professional production will involve a significant budget (often tens of thousands of dollars for a full project)[4][5]. The flip side is that a well-produced video can yield a strong return on investment by driving sales or engagement. In summary: DIY is cheaper upfront, but make sure the savings aren’t outweighed by lost quality or effectiveness.
What basic equipment do I need for DIY videos?
At minimum, you’ll want a decent camera, a microphone, and stable lighting. Many modern smartphones can serve as your camera – just ensure it records HD or 4K and has good stabilization. If not a phone, a consumer DSLR or mirrorless camera with video capability is great. For audio, invest in a good external microphone; sound is crucial (viewers tolerate less-than-perfect video but won’t tolerate bad audio[18]). A simple lapel (lavalier) mic that plugs into your phone/camera or a shotgun mic can vastly improve sound quality. You’ll also need something to keep the camera steady – a tripod or mount. Shaky footage looks unprofessional, so lock down your shots when possible. Lighting can be as simple as using natural light near a window or buying a couple of affordable LED light panels or a ring light. Good lighting will make your video look more professional by eliminating harsh shadows and graininess. Additionally, plan for video editing software. There are free or low-cost options (iMovie, DaVinci Resolve, Adobe Premiere Rush, etc.) which are beginner-friendly. If you’re doing screen recordings or webinars, software to capture your screen and a decent webcam could be part of your kit. For more advanced DIY (if you’ll do a lot of videos), you might add a gimbal (for smooth motion shots), extra batteries, memory cards, and maybe a green screen or backdrop depending on your needs. But to start: camera, mic, tripod, lights – those four will cover the basics and dramatically increase DIY quality. As one tip, a content creator noted that a good camera, a lavalier mic, a tripod, and a solid plan are usually enough to film product demos or how-tos in-house[29].
How can I improve the quality of videos I film in-house?
There are a few high-impact steps to make your DIY videos look and sound more professional: (1) Light your scene properly. Poor lighting is one of the biggest giveaways of amateur video. Try to shoot in a well-lit area or use additional lighting. Soft, even lighting on your subject’s face (e.g. two lights at 45-degree angles, or a ring light around the camera) can work wonders[17]. Avoid mixing different color lights (like daylight from a window and a yellow lamp) as that can mess with your camera’s white balance – aim for consistent lighting. (2) Prioritize clear audio. Use a microphone close to your subject. If shooting with a phone, don’t rely on its built-in mic from several feet away; an inexpensive clip-on lav mic will give much cleaner audio. Reduce background noise (turn off AC hums, close windows to block traffic, etc.). Since, as research shows, viewers drop out quickly if audio is bad[18], this single improvement can vastly increase watchability. (3) Use a tripod or stabilizer. Shaky footage can make viewers dizzy and screams “home video.” Keep the camera steady unless you intentionally need a hand-held look. (4) Plan your shots and script (even loosely). Think about the story you’re telling – have a clear beginning, middle, end. Even in a short clip, introduce what viewers are seeing, show or tell your main points, and conclude with a takeaway or call-to-action. A little planning prevents rambling footage. (5) Edit tightly. In post-production, trim out dead air, pauses, and mistakes. Add some background music (at a low volume under speech) to add energy, and consider using simple text or graphics to emphasize key points (like a title card or lower-third with a person’s name). Many free editing tools have templates for these. Also adjust the colors and brightness if needed – most editing software has “auto” adjustments or filters that can improve the raw look. (6) Mind your background. Film in front of a clean, uncluttered background or something relevant to your message (e.g., your office, a workshop, etc., but tidy it up). An overly busy or messy background is distracting. If needed, set up a simple backdrop. (7) Practice good on-camera presentation. If you (or whoever is on camera) isn’t used to it, do a few practice takes. Speak a bit slower and clearer than normal, and with energy. Look at the lens, smile or be expressive, and imagine you’re talking to one specific friendly customer – it helps you sound more natural. With each video, you’ll get more comfortable. By applying these tips, your DIY videos will start to approach a more professional feel, even if they’re made on a tight budget.
When is it worth hiring a professional videographer or production company?
In general, when the video really matters to your business’s success or brand image, it’s worth considering professional help. Some clear-cut cases include: Major marketing videos (like an official brand story video, a high-profile product launch video, or a series of ads) – these often justify pro production because their reach and impact are significant. If you’re planning to use a video in advertising, on your website homepage, or as a sales tool, it should look as good as your company’s top-tier branding. Another moment to hire pros is when you need a level of quality or expertise you can’t personally provide: for example, filming a big event with multiple cameras, capturing drone footage, doing complex editing or motion graphics, or ensuring broadcast-ready quality for TV/streaming. Additionally, if the content features important people (CEO interviews, customer testimonials from big clients) or sensitive topics (like a PR message, investor relations update), you don’t want to risk mishandling it – a professional will make sure lighting, camera angles, etc., present them in the best light (literally and figuratively). Hire a pro anytime “good enough” quality might actually harm your message – for instance, a safety training video that isn’t clearly audible could literally be a liability, so spending on a well-produced version is worth it. Another factor: time and convenience. If you need the video soon and don’t have bandwidth to do it yourself, a professional can expedite the process. They know tricks to produce content efficiently and will manage the technical details, so you get a finished product without having to learn the entire craft. Finally, consider the expected ROI. If investing \$5,000 in a video could reasonably help you land \$50,000 in new business, that’s a great trade-off. Professional videos often have higher conversion rates and viewer engagement than amateur ones[30][31], so they can be worth their weight in gold. In summary: hire professionals for videos that are high-stakes, technically complex, intended for wide distribution, or whenever you want to ensure a top-quality outcome without the headache of doing it yourself.
How much does professional video production cost?
The cost of hiring professionals can vary widely depending on scope, location, and the team you choose. It’s a bit like asking “How much does a car cost?” – it depends on if you’re getting a Honda or a Ferrari! However, we can outline some rough ranges to give you an idea: For a basic professional video (a one-day shoot with one camera operator and straightforward editing), you might be looking at anywhere from \$1,500 to \$5,000. This could cover, say, a 2-minute interview video or a short testimonial, especially with freelancers or smaller production firms in local markets. For more involved corporate videos or commercials, costs increase. A multi-day shoot with a crew (director, videographer, audio tech), multiple locations, and advanced editing can run in the mid-five figures. For example, one estimate for “simple yet sharp” corporate testimonial campaigns (several videos) was around \$30,000–\$40,000[4]. That might include pre-production planning, filming multiple interviews, b-roll, music licensing, and a couple rounds of revisions. If you add complexity like actors, custom animations, travel, or very high-end production gear, costs go up further. A high-production-value TV commercial or brand film could be anywhere from \$50,000 to well into six figures for top-tier agencies (think large sets, special effects, a big crew, etc.)[32][33]. On the other end, there are also budget options: many videographers offer small business packages. You might find a local videographer who’ll shoot an event highlight or a simple promo for \$1k–\$2k. Geography matters too – prices in Los Angeles or New York tend to be higher than in Wichita or Kansas City, for example, due to market rates. It’s always a good idea to request quotes based on your specific project details. Provide a brief to the production company (length of video, style you want, how many shoot days or interviews you anticipate, etc.), and they can give you an estimate. If the first quote is beyond your budget, don’t be shy about discussing what can be adjusted – maybe there’s a way to simplify the concept or deliverables to meet your budget. Also remember to factor in post-production (editing, revisions, graphics). Often half (or more) of the cost is actually in the editing phase after filming. Lastly, consider that price often correlates with experience and quality – you may get a lower quote from a solo freelancer vs. a full production house, but the level of service and polish could differ. Always check portfolios or samples to ensure you’re comfortable with what you’ll get. In all cases, clarify upfront what the quote includes (number of edited versions, any music/license fees, travel costs, etc.) to avoid surprises. While it’s an investment, a well-made video can serve you for years and be repurposed across channels, increasing its value.
Can I mix DIY and professional footage in the same video?
Yes, absolutely – and this is a strategy that’s used more often than you might think. Mixing DIY and professional footage can add authenticity while still benefiting from some polish. For example, you might have employees or customers shoot some candid clips on their phones (think testimonials, behind-the-scenes snippets, user-generated content) and then have a professional editor incorporate those into a more produced edit with nice title screens, music, and maybe some professionally-shot segments as the backbone. The key to mixing footage is to be intentional: if the juxtaposition of qualities is too jarring, you may want to add some stylistic framing. One trick is to use the DIY clips as “B-roll” or segments within a primarily professional production. The amateur footage can be presented as such – for instance, labeled as “Our team’s selfie videos” in a montage – so viewers understand the context. Audiences today are pretty used to seeing a variety of video sources (think of documentaries that mix smartphone footage, Zoom recordings, and high-end camera shots). As long as the story flows, it can work well. In fact, integrating some raw footage can make the video feel more genuine or provide perspectives the pro crew might not capture (e.g., a quick clip from a customer’s own camera showing them using your product in real life). If you plan to do this, it can help to consult the professional editor or producer beforehand. They can give tips on how to shoot the DIY portions for best results (orientation, resolution, steady shots, etc.). Also, they’ll ensure the final output has consistent sound levels and color grading so that transitions between DIY and pro aren’t too distracting. We’ve done projects where, say, a company wanted to include Zoom interview snippets or iPhone videos from clients alongside professionally filmed segments – it’s definitely doable and can save cost (less shooting time for the crew) while still getting a refined final video. One caution: if the quality gap is very wide (4K pro footage vs. very grainy low-res DIY footage), the DIY parts might look too inferior. In such cases, sometimes applying a creative filter to the DIY footage (making it black-and-white, or framing it as if it’s on a phone screen within the video) can turn a limitation into a stylistic choice. In summary, mixing sources is fine and often beneficial for storytelling – just work with your video editor to blend them cohesively.
Sources
- Ricky Zollinger Media – DIY vs. Professional Video Production: When to Hire an Expert – Discussion of DIY video benefits and limitations, and the value professionals bring (Orange County videography perspective)[34][16].
- DCE Productions – Video Production: Key Considerations When Deciding to Hire a Pro vs. DIY – Covers questions to ask (where will video be shown, audio quality concerns, lighting, backup plans, etc.) and emphasizes how large-scale or important projects often require pro quality[12][12].
- SceneFactory – The Impact of Video Quality on Viewer Engagement – Article on how video quality (visuals and audio) affects audience impressions. Notably states that if a video looks amateurish or has poor audio, viewers are likely to click away[35][18]. Also highlights 91% of consumers trust a brand more when video quality is high[9].
- Wyzowl – Video Marketing Statistics 2025 – Annual survey data on video marketing usage. Notes that 54% of marketers create videos in-house, 14% use only external agencies, and 31% use a mix[1]. Also notes that social videos can be DIY while explainers often need pros[8], and that 91% of consumers say video quality is important for brand trust[9].
- MarketingProfs – DIY vs. Professional Video Production: A Brief Guide (Tony Gnau, 2022) – Advice from a video producer. Suggests DIY if you’re small or making informal/social videos[3], but strongly recommends hiring pros for “About us” site videos, product/landing page videos, and critical testimonials[21]. Great quote about not using DIY for established brands due to reputation risk[10].
- Hackstone Creative – DIY Video Production vs Hiring Professionals (2024) – In-depth blog with humor. Provides examples of when DIY is fine (no budget, TikTok content, quick tutorials with a good mic/tripod)[36] and when to hire pros (special effects, animation, long brand films, TV commercials)[13]. Also gives cost insights: “fast-vertising” partial DIY projects \$10–20k[5] and basic pro commercial campaigns \$30k+[4], with higher-end productions scaling well above that.
- Nonprofits Source – Social Media Giving Statistics – Compilation of stats for nonprofits. Relevant stat: 57% of people who watch nonprofit videos go on to make a donation[24], underscoring how a high-quality, impactful video can directly influence viewer action (important for deciding to invest in pro storytelling for fundraising).
- LocalEyes Video – Videographer vs. Video Production Company (2024) – Outlines scenarios for hiring a solo videographer vs. a full production team. Stresses that large-scale projects (corporate videos, complex narratives, etc.) are better served by a production company[37]. Also gives an event stat: 89% of marketers say event marketing is crucial, so large events should be recorded by professionals with multi-cam setups[12].
[1] [8] [9] [22] [23] Video Marketing Statistics 2025 (11 Years of Data) | Wyzowl
https://wyzowl.com/video-marketing-statistics/
[2] [3] [6] [7] [10] [11] [21] DIY vs. Professional Video Production | MarketingProfs
https://www.marketingprofs.com/articles/2022/48407/diy-vs-professional-video-production
[4] [5] [13] [25] [28] [29] [32] [33] [36] DIY Video Production vs Hiring Professionals | Hackstone
https://hackstone.com/diy-video-production-vs-hiring-professionals/
[12] [26] [27] [37] When Do You Need a Videographer vs. a Professional Video Production Company? – LocalEyes Video Production
https://localeyesit.com/professional-video-production/
[14] [15] [16] [19] [34] DIY vs. Professional Video Production: When to Hire an Expert | Ricky Zollinger Media
https://www.rickyzollingermedia.com/post/diy-vs-professional-video-production-when-to-hire-an-expert
[17] [18] [20] [30] [31] [35] The Impact of Video Quality on Viewer Engagement – SceneFactory
https://scenefactory.tv/blog/marketing/the-impact-of-video-quality-on-viewer-engagement/
[24] Social Media Giving Statistics | Nonprofits Source
https://nonprofitssource.com/online-giving-statistics/social-media/