When it comes to stepping in front of the camera to share your brand’s message, it’s natural to want to sound polished and professional. One of the most common questions we hear from clients is:
“Should I use a teleprompter?”
The short answer?
Sometimes. But it depends on what you’re trying to convey—and how you want your audience to feel when they hear it.
The Perks of a Teleprompter
There’s a reason teleprompters exist: they help with pacing, memory, and staying on message. For high-stakes scripts, legal language, or company-wide announcements, they can be a lifesaver. If you’re not comfortable speaking off the cuff or if the wording needs to be exact, a teleprompter can understandably help you feel in control.
But here’s the thing—what a teleprompter adds in structure, it can sometimes take away in spontaneity, warmth, and presence. And in a world where connection matters more than perfection, that can be a dealbreaker.
When Teleprompters Fall Short
Reading from a script word-for-word can often feel flat or robotic on camera, especially for folks who aren’t trained actors. You might hit every line perfectly—but still come across as distant or overly rehearsed. You either smile too much or forget to smile at all, read the script in a monotone voice, or even worse, fail to capture the essence of your message.
That’s because reading from a script removes a key element from the visual: you.
Your natural tone, your energy, your human essence—it’s those unscripted moments that help people feel like they’re not just watching a video, but meeting a real person. And those moments are what build trust.
So, What’s the Alternative?
At Lundblade House Productions, we often recommend a guided interview approach.
It’s more relaxed, more conversational, and allows your true voice to shine through. We ask thoughtful questions and help you speak from the heart, so your audience gets the message and the real you behind it.
This format doesn’t mean “winging it.” There’s still structure, still a plan—but the delivery feels like a conversation instead of a performance. And in most cases, that’s where the magic happens.
Spontaneous Cinema – Letter from Ms. Lundblade
Dear Fellow Storytellers,
Believe me—I know from years of acting and improv experience just how challenging it can be to stand in front of a camera without a script. Which is exactly why I encourage you to take every opportunity you can to film yourself. It doesn’t have to be perfect. Record a short bio video, a vlog about whatever niche you’re into, or simply sit down and tell a story to the camera.
No matter the format, the best tool you have as a storyteller is your capacity for empathy. Put yourself in your subject’s shoes. That way, when you interview someone who’s not used to being on camera, you’ll know exactly how to guide them—with care, patience, and presence.
So with that, fellow creators, please remember this: Empathy in unscripted moments is where the best stories begin.
With creativity, Ms. Lundblade
The Bottom Line
If your message needs to be precise and perfectly phrased, a teleprompter can be a great tool. But if your goal is to connect—to show people who you are, what you care about, and why your work matters—sometimes, the best script is no script at all.Want help figuring out what’s right for your next shoot? We’ve got you.
Reach out to schedule a discovery call or browse our portfolio for inspiration.