Letter from Ms. Lundblade
Dear Fellow Storytellers,
I get it—putting yourself on camera can feel intimidating. Not everyone wants to be the face of their brand, and honestly? You don’t have to be. As someone who’s spent years being both in front and behind the lens, I’ve come to realize it’s not about being in the spotlight but about finding a way to convey the best representation of who you are. That’s the beauty in creativity.
So, if you’re looking to introduce your business through video but prefer to stay behind the scenes, you’re in the right place. Let’s dive into some simple, effective ways to make a powerful first impression—without ever stepping into the spotlight.
Lights, camera, action!
— Ms. Lundblade
Why Video Introductions Matter
First impressions are everything, and anymore in today’s digital landscape, video is one of the best ways to introduce your business. It builds trust, increases engagement, and makes your brand feel well– human. But if you’re not comfortable being on camera, don’t worry—there are plenty of ways to create a compelling video without showing your face.
3 Ways to Introduce Your Business Without Being on Camera
1. Use Customer Testimonials
Let your customers do the talking! A well-edited testimonial video featuring happy clients adds credibility and builds instant trust with potential customers. Bonus points if you combine their words with footage of your product or service in action.
Example:
- Ask a few satisfied clients to record short video clips talking about their experience. User-generated content speaks volumes on any of the social media platforms.
- Pair their audio with relevant visuals—like your team at work, product shots, or behind-the-scenes footage.
2. Showcase Your Work
Sometimes, actions speak louder than words. If you sell a product or offer a service, show it in action! High-quality shots of your product, drone footage of a project or event, footage of your team working, or even simple before-and-after visuals can tell your brand’s story without you ever needing to appear on camera.
Example:
- If you’re a graphic designer, create a screen-recorded time-lapse of your design process.
- If you own a bakery, show some delicious close-ups of your best-selling treats.
3. Use a Voiceover + Engaging Visuals
A great script combined with eye-catching footage is a recipe for success. You can write a short, engaging script about your business and pair it with stock footage, AI voiceover or professional (but affordable) voiceover, animated text, or footage of the essence of your brand.
Example:
- Record a simple voiceover or use AI voiceover to explain your business while showing images, product clips, or team shots.
- Use text animations to highlight key points (bonus: tools like Canva or Adobe Premiere make this easy!).
Final Thoughts
Video marketing doesn’t have to mean being on camera—it’s about telling your story in a way that connects with your audience. Whether it’s through customer testimonials, behind-the-scenes content, or voiceover-driven videos, there’s a method that fits your comfort level and gets results.
Need help bringing your business story to life? At Lundblade House Productions, we specialize in creating story-driven videos that showcase your brand—whether or not you want to be on camera. Let’s make something great together.
Ready to get started? Contact us today!