In today’s digital marketing world, video is the most powerful tool to connect with your audience and build brand awareness. Whether you’re a small business seeking to expand your reach or a growing brand wanting to hone in on a specific niche, creating the right type of video can elevate your presence and increase engagement. Here are three types of video that every brand should consider:
1. Interview-Based Videos
Why it works: People trust people. Interview videos humanize your brand by showcasing real stories and insights from your team, clients, or experts. For example, interview-based videos can range from an awards or honors video for an employee, to a behind-the-scenes look at how your team uses company values in everyday work. These videos foster deeper connections and trust with your audience.
What to focus on: Choose a location with personality, ask key questions, and highlight the passion behind your business. It’s about showcasing who you are and why you matter.
2. Case Study Videos
Why it works: Case study videos show how your product or service has solved real world problems. They provide concrete examples that demonstrate the tangible results your business delivers, building credibility and trust. Plus, the employees of organizations often have the best insight into small details that might generate consumer interest. For example, in architectural engineering, people love hearing from the designer and superintendent who worked to create the structure with a vision and their own two hands.
What to focus on: Focus on a client’s challenge and how your solution made a difference. Highlight the results and feedback to create a compelling narrative.
3. Testimonial Videos
Why it works: Nothing speaks louder than a satisfied customer. Testimonial videos provide social proof and help potential clients relate to the experiences of others. They showcase your brand’s value in a way that builds trust and validates your promise. Think of it as word-of-mouth marketing with a wider reach—like a friend sharing a glowing testimonial about a product they loved.
What to focus on: Focus on real stories, real results. Let your customers share why they love your brand and how it has positively impacted them.
Conclusion
These three types of videos are essential for building strong brand awareness and connecting with your audience on a deeper level. At Lundblade House Productions, we specialize in creating impactful, interview-based videos that tell your brand’s story and make it unforgettable. Ready to stand out and get noticed? Let’s chat about your next video project!
Your Brand is Your Story – A Letter from Ms. Lundblade
As the leader behind Lundblade House Productions, I’m deeply passionate about helping brands like yours shine. Video is more than just content—it’s the soul of your brand’s story. When done right, it has the power to make people stop, listen, and actually feel something. An opportunity to make the unseen heroes shine. Every brand deserves to have a platform to show who they are, and it’s my mission to make that happen with videos that go beyond just being “good” or “visually interesting”—we make videos to be unforgettable.
If you’re ready to take your brand’s story to the next level, let’s make something amazing together.
With creativity,
Ms. Lundblade